The challenge: Clean Catalog was looking to grow their K12 business, but wasn’t sure how to effectively reach the market.
How we helped: We conducted a comprehensive review of the K12 market for curriculum publishing, evaluated their existing GTM, and conducted interviews with K12 administrators. We synthesized these inputs into salient insights coupled with recommended actions and a prioritized 30-60-90 day implementation plan.
“Matt helped us bring clarity and focus to our K–12 growth strategy. His research, analysis, and actionable growth plan gave us exactly what we needed to reach the right audience and move forward with confidence.” — Rory Douglas, President
The challenge: Creatorup was creating a network of educators to generate content for a new software product, but had limited success reaching, activating, and engaging this audience.
How we helped: In less than a week, we conducted a comprehensive, data-driven analysis of their marketing and developed a strategy to optimize their channel mix and messaging. We prioritized their resources for the campaign, resulting in overachieving their goals.
The challenge: CareerVillage.org was looking to add gamification to their new AI-powered coaching platform, but didn’t have the in-house expertise to design a strategy that would work.
How we helped: In this pro-bono advising project, we met with the CareerVillage team, reviewed strategy decks and product requirement documents, and shared best practices for the effective use and implementation of game mechanics in the product.